South Korea's Conglomerate Heiresses Are Sharing Exclusive Beauty Tips on YouTube

These daughters of the top 0.1% of richest families in South Korea are spilling the tea about their personal lives and beauty tips by launching personal channels on YouTube.

In the past, conglomerates often kept their personal lives undisclosed but with the changing era, the new generation of these chaebols are utilizing modern approaches to build closer connections to its consumers and further expand their businesses.

Park Yira - @YIRAWEEK

Park Yira (46), the youngest daughter of business tycoon Park Soon Ho is currently the CEO of Sejung Group, handling various fashion labels such as Didier Dubot, Olivian Lauren & more.

To promote the company, she opened her YouTube channel where she shares unfiltered documentation of her life inside the company as well as outside.

She also shares significant tips on "how to dress" like the heiress, considering current style and color trends, beauty product to use, jewelries, etc.

Chae Moon Sun - @talitha__koum

Another heiress on YouTube is Chae Moon Sun, a third-generation daughter of the Aekyung Group. They handle businesses related to household items, chemicals, and logistics, as well as the owner of Jeju Air.

Currently, the 38-year-old chaebol owns her skincare brand Talitha Koum, which sells vegan products. Through her vlogs, exclusive beauty tips can be learned from her, subtly revealing the secret behind rich people's glowing skin and youthful looks.